Thursday, October 16, 2008

Montego Bay's Jazz & Blues Festival renamed

The Montego Bay hosted Jazz & Blues Festival, held annual during the last week of January each year has has gotten a name. According to a Headline Entertainment release, the festival known worldwide as the Air Jamaica Jazz & Blues Festival as now been fully adopted by the Jamaica Tourist Board and re-branded Jamaica Jazz & Blues Festival.

The release states, "A strategic decision was taken to rename the festival to give the Jamaica Brand prime positioning. To facilitate this move the JTB agreed to add their official JAMAICA branding to the name and logo, thus rebranding the festival as The JAMAICA Jazz and Blues Festival with Air Jamaica as the presenting sponsor.

Air Jamaica, the release continues, Air Jamaica remains committed to the festival as presenting sponsor. Jamaica Jazz & Blues Festival is scheduled for the Aqueduct venue on Montego Bay tourism corridor January 22-24.

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